Hotel prices skyrocket in advance of crowds | City News

Glendale, indisputably, has “the Big Game.”

But Scottsdale, almost inarguably, has “the Big Fun.”

Gregory Hays, a Main Street mainstay for decades, took a break from hawking his books to visitors to answer a question: Why would people come here rather than Glendale for Super Bowl week, considering the often brutal 27-mile commute from Scottsdale to State Farm Stadium.

“Scottsdale has become a tourist mecca. We’ve got the best hotels, the best restaurants. There’s hundreds of restaurants, there’s nightlife, there’s shopping–there’s a pulse, it’s absolutely dynamic,” Hays boasted.

“There’s nothing happening in Glendale. Nothing.”

Glendale Mayor Jerry P. Weiers bristles when people say things like that. He said his favorite fun place around Glendale is Lumberjaxes in Westgate, an ax-throw from the stadium.

“Downtown Glendale has a lot of fun, international food choices,” Weiers said, stressing, “Everybody wants to be in Glendale at the game, and that’s fun!”

Even so, the thousands of hotel rooms around Scottsdale are selling out for Super Bowl week at massively inflated prices.

A few days ago, for example, rooms at the Rodeway Inn that normally go for around $125-150 per night were still available this week – for up to $800. The modest Comfort Suites Old Town had rooms going for upwards of a thousand dollars a night this week, about five times the normal price.

This week, it should be a different story: With sports network ESPN doing live broadcasts with games and live music on Main Street throughout the week, thousands are expected to descend on Old Town like blitzing Eagles defenders.

“Where are they all going to park?” Gregry Hays wondered from his Arizona West Galleries.

The city said Scottsdale Airpark expects to have 33 departure slots and three arivals an hour the day after the game, and that it had

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Super Bowl hotel rates have skyrocket. What can you get instead?

There are a little more than two weeks from the Super Bowl in Phoenix, and prices are high while vacancies are low.

PHOENIX — In two weeks, Super Bowl LVII will kick off in Glendale.

The event attracts glitz and glamour from all over the world. The number of hotel rooms available for the weekend is already starting to run low. What are the prices for the few rooms remaining? Astronomically high.

Prices do change, but at the time of writing, Motel 6 of 51st Avenue, just north of Interstate 10, will leave the light on for you if you pay $850 bucks a night.

A room at the Best Western Hotel off Interstate 17 near Castles and Coasters will set you back nearly $1,150 a night.

A three-night stay during Super Bowl Weekend at a Holiday Inn Express would require you to fork over $5,640 for the weekend for an average of $1,614 per night.

Or… for the cost of one pre-Super Bowl night at the Holiday Inn Express

On a normal night, you could have a one-night stay at the 5-diamond Phoenician ($799 w/ resort fees) resort, play a round of golf ($229) on the property, follow it up with a $215 massage, and for dinner have a $150 bottle of wine, a salad ($16), a side ($12), and a Wagyu Tomahawk steak ($155). What is the total for your day of luxury? $1,576.

“Five hundred percent, a 1,000% premium, we’ve seen people pay before.” Steve Schwab, CEO of Casago, said.
Casago is a vacation rental management company. The reason prices can jump so much is because of what is known as dynamic pricing.

Currently, Ticketmaster is getting some flack on Capitol Hill for its use in selling tickets.

Simply put, dynamic pricing tries to find

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