HOTEL

Travellers more confident with booking hotels: SiteMinder

SiteMinder reveals global traveller confidence is reaching new heights post-lockdown in its new analysis of more than 100 million reservations – booking behaviour trends from 2022 showed decreasing cancellation rates and increasing booking lead times, even with rising hotel room prices across key travel destinations.

SiteMinder’s new Hotel Booking Trends report has revealed travellers booked their trips on average eight days earlier, and cancelled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.

Travellers are booking hotels earlier and cancelling less

Including the most popular channels travellers used to book hotels in 2022, SiteMinder’s report also reveals the performance of OTAs, wholesalers, global distribution systems, tour operators, destination management companies and hotel-owned websites (direct booking engines) as revenue-driving channels for hoteliers across the world, with 11 new additions joining SiteMinder’s Top 12 lists for the first time.

In 2022, analysis from SiteMinder’s Hotel Booking Trends showed:

  • Travellers globally booked hotel stays considerably further in advance than in 2021, with hotels seeing a 38% increase in average booking lead time, year-on-year. The global average booking lead time was around 30 days in 2022, just six days shorter than the average booking lead time in 2019.
  • Travellers globally cancelled their hotel bookings 17% less year-on-year. The average hotel booking cancellation rate dropped to about 20% compared to 25% in 2021, with hotels in Ireland experiencing the highest rate (26%) and Indonesia the lowest (10%).
  • Domestic booking channels captured a lower proportion of bookings overall, however there was a clear balance between traditional and niche booking channels across markets. OTAs, wholesalers and destination management companies reasserted their dominance across SiteMinder’s Top 12 booking channel lists in most markets as international travel returned, with Booking.com remaining the most popular. Despite this, regional hotel booking
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HOTEL

MTS Russia Acquires 100% Stake in Online Hotel Booking Firm

Mobile TeleSystems (MTS), Russia’s largest mobile operator and a leading provider of media and digital services, announced the acquisition of a 100% stake in Bronevik Online and Bronevik Company (Bronevik Group, one of the market leaders in online hotel booking). The acquisition is aimed at developing a new business line, MTS Travel, in the tourism industry.

MTS has started to develop its new business line through MTS Travel, a recently registered wholly owned subsidiary. MTS Travel will offer a service for booking hotels, other accommodation and tickets; provide tourist and excursion services; arrange the rental and leasing of vehicles, as well as the rental of recreation equipment; and organize sports activities.

MTS President and CEO Viacheslav Nikolaev
Tourism, business travel and hospitality in Russia are developing dynamically, and we expect these markets to grow rapidly in the coming years. For this reason, we are carving out a separate business vertical called MTS Travel—which will complement other areas of our business—in order to develop it in an integrated manner through one of the leaders in the Russian online hotel booking market. We expect that the combined expertise of MTS and Bronevik as well as the acquired companies’ access to big data technologies and artificial intelligence alongside MTS’s sales channels and financial opportunities will enable us to offer customers qualitatively new services for booking and accommodation as well organizing recreational activities and travel opportunities.

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