Strategic Amusement Industry Partnerships Pave the Way for Major Fun, Memory-Making at Mattel Adventure Park
First-Ever Mattel Adventure Park Slated to Open in 2023 in Glendale, Arizona
GLENDALE, Ariz., Nov. 17, 2022 /PRNewswire/ — Fans of Hot Wheels, Thomas & Friends, Barbie, and other iconic American toy brands will find plenty of fun and fanfare when Mattel Adventure Park, the first-ever Mattel branded theme park, starts welcoming guests in Glendale, Arizona. The new entertainment destination combines the talents of today’s top names in attractions, amusements, and design. Slated to open in 2023 just south of State Farm Stadium in Glendale, Mattel Adventure Park highlights the full spectrum of the iconic toymaker’s portfolio of brands and showcases the contributions of Mattel, Epic Resort Destinations (Epic), and other major industry trailblazers.
First-Ever Mattel Adventure Park Slated to Open in 2023 in Glendale, Arizona
Epic knew there was an opportunity to collaborate and innovate with Mattel to develop world class branded attractions, upon seeing Mattel’s IPs brought to life in other location-based entertainment projects. To help bring the vision to life, Epic chose Super 78 to support the destination’s creative direction. Aiding with everything from the interactive design and media production for the park’s Thomas Adventure Train: Treasure Hunt™, which allows families to talk to Thomas and his friends before embarking on a journey on a real-life electric Thomas the Tank Engine to Hot Wheels Unleashed 4D Ride multi-media attraction, which takes guests behind the wheel of a custom-designed Hot Wheels car in a thrilling 4D motion experience.
Chance Rides, an all American-based rollercoaster and classic ride manufacturer, worked with Epic to create high-tech coasters and rides based on toys, from two Hot Wheels rollercoasters, Hot Wheels Twin Mill Racer and Hot Wheels Boneshaker: The Ultimate Ride, to a fully electric Thomas & Friends train ride. Additionally, Epic chose to engage Zamperla,