HOTEL

Travellers more confident with booking hotels: SiteMinder

SiteMinder reveals global traveller confidence is reaching new heights post-lockdown in its new analysis of more than 100 million reservations – booking behaviour trends from 2022 showed decreasing cancellation rates and increasing booking lead times, even with rising hotel room prices across key travel destinations.

SiteMinder’s new Hotel Booking Trends report has revealed travellers booked their trips on average eight days earlier, and cancelled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.

Travellers are booking hotels earlier and cancelling less

Including the most popular channels travellers used to book hotels in 2022, SiteMinder’s report also reveals the performance of OTAs, wholesalers, global distribution systems, tour operators, destination management companies and hotel-owned websites (direct booking engines) as revenue-driving channels for hoteliers across the world, with 11 new additions joining SiteMinder’s Top 12 lists for the first time.

In 2022, analysis from SiteMinder’s Hotel Booking Trends showed:

  • Travellers globally booked hotel stays considerably further in advance than in 2021, with hotels seeing a 38% increase in average booking lead time, year-on-year. The global average booking lead time was around 30 days in 2022, just six days shorter than the average booking lead time in 2019.
  • Travellers globally cancelled their hotel bookings 17% less year-on-year. The average hotel booking cancellation rate dropped to about 20% compared to 25% in 2021, with hotels in Ireland experiencing the highest rate (26%) and Indonesia the lowest (10%).
  • Domestic booking channels captured a lower proportion of bookings overall, however there was a clear balance between traditional and niche booking channels across markets. OTAs, wholesalers and destination management companies reasserted their dominance across SiteMinder’s Top 12 booking channel lists in most markets as international travel returned, with Booking.com remaining the most popular. Despite this, regional hotel booking
Read the rest
Read more