As global tourism grows, Los Cabos—which refers to the towns of Cabo San Lucas and San José del Cabo—has been expanding its market share of Mexico’s nearly 40 million annual visitors with the main international market the United States.
The country of Mexico in general has always been a popular destination for Americans due to its close proximity and diverse tourism options, but one of the things that make Los Cabos stand out is its focus on active-adventure tourism. And once travelers explore the region, they are likely to come back. In fact, according to the tourism board, 30% of visitors in July 2022 had previously visited Los Cabos.
“Travelers have been getting outdoors over the past two years more and more and they are interested in taking vacations that allow them to enjoy the outdoors in a more distanced and comfortable atmosphere,” says Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board. “Our visitors to Los Cabos are also environmentally conscious. They keep this in mind when booking to ensure their activities are environmentally safe and give back to the destination.”
Los Cabos—where the Sea of Cortez meets the Pacific Ocean—is known for its unique combination of mountain, desert and ocean landscapes—highlighted by its famed landmark, the iconic Arch at Land’s End.
Located at the end of Baja California Sur, about 1,000 miles south of San Diego, California, Los Cabos is a subtropical desert with temps warm throughout the year.
Here are some of the top outdoor adventure activities in Los Cabos.
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