HOTEL

World’s best hotel to be crowned this year in new list

The World’s 50 Best lists are famous for turning restaurants into household names. Take Noma, which went from a little-known Copenhagen restaurant to international phenomenon after it was crowned No. 1 in the world in 2010.

Now the company that has become a kingmaker for the globe’s top restaurants and bars is preparing to do the same for hotels.

The inaugural list of the World’s 50 Best Hotels will be released at a ceremony in September. As usual, the company will do its best to drive the hype: The winners will be revealed during a live countdown, culminating in the announcement of the No. 1 destination.

UK-based William Reed Business Media, which operates the World’s 50 Best rankings, sees an opportunity to fill a gap in the market.

“The hotel awards business has been quite locked up with advertisers/big business predominantly being the deciders of who are the winners,” says Yolanda Edwards, one of the new award’s nine unpaid regional “academy chairs” and the former creative director of Condé Nast Traveler U.S. “To have an independent award list that actually surfaces real favorites can not only bring to light incredible properties that might otherwise go unnoticed, it can also surface best practices that might have incredible impact on larger hospitality groups.”

Various companies publish star ratings or awards for hotels, such as Forbes and Condé Nast. Michelin includes hotels in its guides, which were originally produced to encourage road trips, and in 2021 expanded its hotel program. Countries or regions maintain standards for what they consider to be a 1-star to 5-star hotel.

None of them, arguably, singularly focus the public’s attention quite like a global rankings list that determines the best offering in the world.

And that raises a question: How can you determine that one

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